Simplifying Key Factors In
K-pop group's record breaking album conquers three continents The Korean wave, called "hallyu," is about the spread of South Korean pop culture and how all things Korean -- food, dramas, makeup, movies and music -- have propagated throughout the world through social media and online platforms. A lot of this wave radiates off of the music, K-pop, with artists like PSY, Wonder Girls and BTS whose edgy look, style and sound attract global fans. Simply put, consumers want the skin of Korean celebrities, who supposedly use it too, said Dr. Soyun Cho, a dermatology professor at Seoul National University. The Korean brand Whamisa was founded in 1999. E-Commerce Guide by CNN Underscored: Your guide to using Korean skin care products Korea is also one of few countries with "functional cosmetics," Cho said, a label allowed by the Korea Food and Drug Administration for anti-wrinkle, elasticity-boosting, pigment-fading and sunscreen properties. This has fueled more research for better products, she said. "Korea has become the test bed of many world-famous cosmetic companies," said Cho, who has studied the behavior behind cosmetic use in Koreans . "Korean consumers are very knowledgeable about different cosmetic types and ingredients, and they are picky. They are early adapters of new products, and cosmetic trend comes and goes at a very fast rate in Korea, partly due to the ubiquitous high-speed internet and heavy use of social media.
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